Beauty Bites


I recently finished reading Nudge, and it's gotten me thinking how even the simplest and seemingly irrelevant design decisions can produce a ripple effect of influence over the long run.

BITE Beauty is a cosmetic brand that I happen to be a fan of, for a myriad of reasons: cruelty free, socially conscious, high performance, etc. Overall, they have a pretty solid reputation. Recently, they launched a new collection called The Unearthed Collection. Despite not owning very many lipsticks myself and not likely to purchase any of these, I am a HUGE fan of the naming convention they decided on for this line.

  • Daikon
  • Jicama
  • Chicory
  • Yucca
  • Arrowroot
  • Clove
  • Lotus Root
  • Sugar Beet
  • Cassava
  • Kohrabi

These delicious root veggies undoubtedly inspire different thoughts and emotions than the NSFW names that other brands tend to gravitate to. And it goes beyond brand voice and reputation. Hypothetical situation: woman heads into Sephora looking for a new lipstick for her date tonight. She notices the new BITE Beauty line and tries on Lotus Root, promptly falls in love with how it complements her complexion, and buys it on the spot. She's not sure what lotus root is, though. Fast forward to her dinner date, browsing through the menu, when she notices lotus root as an ingredient in the salad. Hey! That's the name of her new lipstick - and now she knows what it looks and tastes like.

TLDR; this collection is full of names of less-mainstream veggies. Curious people will inquire and perhaps (hopefully) try a handful of these nutritious and delicious treats from the earth. Whether intentional or not, this "nudge" from BITE Beauty is one I wholeheartedly stand behind.

Mi Nguyen